Social Media Policy E-mail

St. Peter Prince of the Apostles (StPPA)

 

111 Barilla Place

 

San Antonio, TX 78209

 

 

 

Social Media Policy

 

Effective August 2017

 

 

 

What is the purpose of this policy?

 

 

 

The purpose of this policy is to provide guidelines for the responsible use of social media resources. These resources include, but are not limited to Facebook, YouTube, Twitter, Flikr, Blogs, Wikis, MySpace and LinkedIn.

 

 

 

To whom does this policy apply?

 

 

 

This policy applies to all St. Peter Prince of the Apostles (StPPA) volunteers and employees who use social media in either a professional or a personal capacity. Employees include faculty, staff and administrators, including those employed in an adjunct, part-time or temporary capacity.  Professional use includes contributing to StPPA-sponsored or other social media sites while representing StPPA in an official capacity. Personal use refers to employees or volunteers who use social media as part of their personal life.

 

 

 

Overview

 

 

 

StPPA encourages the use of social media by parish offices, faculty, and volunteers to enhance our local, national and global reputation and our connection with current and future volunteers, parents, alumni, donors, and other key constituencies. When used responsibly, social media sites provide an effective way to promote the parish and to share information and perspective across a broad range of topics.

 

 

 

StPPA-Sponsored Social Media

 

 

 

All StPPA-sponsored social media sites must be approved and registered with the parish’s Chief Information Officer.   All StPPA-sponsored social media sites must include the names and contact information of at least two (2) site administrators. Social media sites affiliated with a volunteer organization should register a site sponsor through the Parish Office Manager.  Sites representing StPPA may be reviewed and amended for content.

 


Guidelines for the Responsible Use of Social Media in a Professional Capacity

 

 

 

StPPA volunteers or employees who manage or post to StPPA-sponsored social media sites should:

 

 

 

Exercise good judgment. Protect and enhance the value of StPPA’s mission by avoiding comments, photos, videos or images that could be interpreted or perceived as slurs, demeaning, inflammatory, unduly suggestive, inappropriate or otherwise contrary to the parish’s Mission.

 

 

 

Protect confidential information and relationships. Do not post confidential, proprietary or controversial information about the parish, its volunteers, alumni or employees. Respect copyright and fair use laws by obtaining proper permissions and giving appropriate credit for work. Follow parish policies and federal regulations, such as FERPA, HIPAA, and PHI.

 

If employed by StPPA, use social media sites during working hours only if you have a business-related need to do so and your supervisor has approved.

 

 

 

Be authentic. State that you work at StPPA, include your name and title. Transparency is critical in the social media environment.

 

 

 

Stick to your area of expertise and provide unique, individual perspectives on non-confidential activities at StPPA. If you have a vested interest in what you are discussing, be the first to say so; it adds to your credibility.

 

 

 

Use official StPPA logos only as specified in the parish style guide.

 

Consider the public nature and longevity of comments before posting.

 

Keep sites current by refreshing content regularly, responding to questions in a timely manner, and updating information.

 

 

 

Guidelines for the Responsible Use of Social Media in a Personal Capacity

 

 

 

When using social media sites in a personal capacity, employees and volunteers should:

 

 

 

Maintain clear lines between professional and personal social media activities.

 

Avoid using the parish’s name to promote or endorse any product, cause, political party, candidate, etc.

 

 

 

Avoid using the parish’s name in connection with comments, photos, videos or images that could be interpreted or perceived as slurs, demeaning, inflammatory, illegal, unduly suggestive, sexual innuendo, inappropriate or otherwise contrary to the parish’s Mission.

 

Remember that libel laws are in effect even when your social media accounts are set to “private.”

 

 

Refrain from posting content such as images or medical records that represent a breach of confidentiality.

 

 

 

Maintain appropriate boundaries. (For example, health professionals should not “friend” patients on their personal sites.)

 

 

 

Be advised that personal information can be used to perpetrate identity theft which can compromise the security of volunteers, employees, and the institution.  When in doubt, don’t post.

 

 

Reporting  Concerns

 

 

 

St. Peters encourages the use of social media. However, persons with concerns about content posted on StPPA-sponsored social media sites may direct their comments to StPPA’s Parish office staff.

 

 

 

Discipline for Violations

 

 

 

Any use of social media that threatens the safety of StPPA constituencies, exhibits a lack of moral character, and/or is unlawful or a violation of parish policy, may result in disciplinary action, up to and including termination or being asked to leave the institution. The parish reserves the right to investigate and respond to reported concerns about social media use or content.  Please be aware that you may be held responsible for any personal legal liability imposed for any published content.